As far as explanations of these sorts go, Jimmy Kimmel presented a pretty valid one for changing the historic stoner timestamp of 4:20 || 420 || 4/20 and it all has to do with super-stoner Snoop Dogg.
As covered in the August 2014 edition of my HIGH TIMES column Almost Infamous: Comedy legends Cheech & Chong kick off the Cannabis Cup 4/20 weekend in Denver with a performance at the Fillmore Auditorium on April 17, 2014.
There’s an unusual sight on US 160 in Pagosa Springs, Colo. -- a motel sign proudly exclaiming “420 FRIENDLY” next to the other amenities such as wifi, hot tub and sauna.
The Denver "420 Rally" in Civic Center Park on April 19th and 20th went off without a hitch this year. While Washington State has floundered in their attempts to create a robust regulatory infrastructure to govern the industry, Colorado has taken aggressive step...
So what happened at the Denver Cannabis Cup at 4:20 on 4/20? The entire crowd, some 35,000-people thick, all blazed at once, and it was beautiful: