Jamen Shively, founder of Diego Pellicer, the first retail brand in the US to market legal, premium marijuana, says the plant is an boost to creativity. In fact, the company itself bloomed from a “brainstorm session with cannabis,” he told ABC News.

Diego Pellicer will be using a retail store strategy within the untapped recreational cannabis industry. They plan to open a pot retail store within the next year in the Washington state, which, along with Colorado, recently legalized pot for recreational use.

Shively’s vision is to capitalize on the current national market for marijuana, estimated to be valued at $100 billion, which includes the black illegal market and the medical pot market. There is no national marijuana brand, which leaves the field wide open for creativity in selling marijuana to consumers.

The shops will work to match consumers with specific varieties of cannabis based on characteristics of both the plant and the person. “Think of this as an E-Harmony.com of cannabis,” says Shively.

Currently, Diego Pellicer has two operating retail centers, both of which go under the moniker Northwest Patient Resource Center (NWPRC) for Medical Marijuana. Diego Pellicer is working with them to develop designs and logistics for the Diego stores, and incorporating the best companies from within NWPRC’s network into the Diego Network, says Shively.

We know that Colorado took its first legal recreational marijuana store applications. Was Diego Pellicer one of them? Most likely.