By Ricardo Baca

On July 4th weekend, a group of southern California-rooted ganjapreneurs will celebrate their freedom by opening a marijuana farmers market in Los Angeles.

But is the California Heritage Market a greedy marketing ploy or legitimate patient outreach? The way organizer Paizley Bradbury tells it, the market -- which requires a California medical marijuana license for entry at 1500 Esperanza St. in LA -- could save customers time, money and headaches, given California’s current medical marijuana infrastructure.

“It’s going to be so much easier for patients to get their medicine at a more affordable rate, and something that they can trust,” Bradbury told Time magazine. “They can say ‘How did you grow this? Is it organic? What kind of nutrients did you use? What kind of strain is this?’ There’s just so much more behind it.”

Want to read more? Head to The Cannabist.