By Ricardo Baca

There’s an unusual sight on US 160 in Pagosa Springs, Colo. -- a motel sign proudly exclaiming “420 FRIENDLY” next to the other amenities such as wifi, hot tub and sauna.

The First Inn’s sign is not a joke or a Photoshop prank. In fact the soon-to-be-famous sign might be a first in Colorado’s microcosm of legal recreational marijuana: The first street-side admission from a hotel that weed is welcome here.

“It’s only been up for a couple weeks,” said Pierre Roemer, who was working the front desk on June 19. “We’re hoping it’ll bring a lot more business, especially in the winter.”


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