Marijuana has gone commercial. Over the weekend, MarijuanaDoctors.com, a website that connects medical marijuana patients with qualified physicians, launched a unique cable television advertising campaign that is destined to go down in history as one of the first of its kind.
Interestingly, throughout the entire advertisement, there is never a single depiction of anything marijuana-related; only the sights and sounds of a sleazy, back-alley street pusher branded with a 1970’s porn mustache attempting to sling black-market sushi.
“I got tuna, I got salmon, I got sweet shrimp. I got the finest sashimi this area has seen for years,” says the black market sushi hooligan. “I’ve got everything… even California rolls, baby.”
Of course, the point of this campaign, as the female voice-over suggests towards the end of the commercial, is why continue to purchase marijuana from thug-life gangsters when it is now readily available through a network of medical professionals. “You wouldn’t buy your sushi from his guy, so why would you buy your marijuana from him?”
Jason Draizin, founder of Medical Cannabis Network said, for now, the commercial is slated to appear exclusively in New Jersey, appearing on popular stations like A&E, MTV2, History, Comedy Central, ESPN, and Fox News. However, the spot will not receive much primetime recognition as it is primarily scheduled to run in the early morning hours before 5 a.m.
Draizen says he developed MarijuanaDoctors.com back in 2009 after noticing how difficult it was to find a doctor to prescribe medicinal cannabis for a sick family member. Now, with twenty states and the District of Columbia supporting medical marijuana, he felt the time was finally right to make people aware of his service.
Following a two-week run in New Jersey, the commercial will appear in Massachusetts in April.
Mike Adams writes for stoners and smut enthusiasts in HIGH TIMES, Playboy’s The Smoking Jacket and Hustler Magazine. You can follow him on Twitter @adamssoup and on Facebook/mikeadams73.