CBS has rejected an advertisement from the National Organization for the Reform of Marijuana Laws intended for a digital billboard – the CBS Super Screen – located in Manhattan’s Times Square. In emails obtained by HIGH TIMES, the marketing firm Neutron Media informed NORML that the network would not approve the ad. A Neutron Media employee told NORML Executive Director Allen St. Pierre, “If CBS changes their morals we will let you know.”
According to Ray Shapira, Neutron Media Vice President of Event and Screen Marketing, it was he and not CBS that made the call to reject the ad because it was “too political.” Shapira says he made the decision based on “the instructions and general guidelines of CBS Outdoor” – the segment of CBS in charge of outdoor advertising.
However, St. Pierre believes the response falls in line with a pattern of rejection from CBS. “The fact is, this is the fourth time in eight years that CBS has stymied NORML.”
CBS did not respond to phone calls and an email message.