Boozehounds are now waging war against the stoners; ever since clever advertising campaigns began popping up in cities like Portland, Maine making claims that marijuana is simply a smarter choice than the drunken doom brought on by the consumption of alcohol.
Now, lobbyists from the booze industry are crying in their bottles because they say pot advocates are picking on them and making them look bad.
"We're not against legalization of marijuana, we just don't want to be vilified in the process," said a representative the alcohol industry who asked to maintain anonymity. "We don't want alcohol to be thrown under the bus, and we're going to fight to defend our industry when we are demonized."
There is no doubt the marijuana industry is becoming a stronger entity for the boys of booze to contend with. In addition to last year’s legalization success for recreational marijuana in Colorado and Washington, the city of Portland, Maine made pot possession up to 2.5 ounces legal in Tuesday’s election. Three cities in Michigan also jumped to the side of decriminalization this week, and recent surveys indicate that a staggering 60 percent of the American populous believes the country should finally legalize weed.
However, some alcohol lobbyists say that it isn’t exactly fair to associate beer with bud. "We believe it's misleading to compare marijuana to beer," said Chris Thorne of the Beer Institute. "Beer is distinctly different both as a product and an industry."
Thorne argues that while marijuana may be gaining traction with its budslinging campaigns, beer has been a part of our society for too long to be targeted with such a misconceiving element of disrespect.
"Factually speaking beer has been a welcome part of American life for a long time," he said. "The vast majority drink responsibly, so having caricatures won't really influence people."
Representatives for the Marijuana Policy Project say they are offended that the alcohol industry has accused them of making false statements. Recent statistics from the Centers for Disease Control clearly states that alcohol is the third leading lifestyle related cause of death, a sound foundation for messages like, "I prefer marijuana over alcohol because it doesn't make me rowdy or reckless," and "I prefer marijuana over alcohol because it's less harmful to my body,” which appeared on bus ads across Portland prior to Tuesday’s election.
The Marijuana Policy Project says that they are simply educating people about the differences between alcohol and marijuana by “pointing out the facts.”