Since being founded in 2003 by breeders Don and Aaron, DNA Genetics have won or placed in every cannabis competition that they've entered. The two had been growing since the late '80s in their hometown of "Hollyweed," CA, so it's no surprise that strains like LA Confidential, Chocolope, Martian Mean Green and Cannalope Haze have firmly established DNA Genetics as a force to be reckoned with. Despite their laid-back demeanor, these boys mean business, constantly putting their reputation on the line and challenging all the other companies to step up their game. They've even started a boutique offshoot called Reserva Privada to showcase some of their favorite genetics from the Southern California area, where they first put down roots. Based out of Amsterdam these days, DNA Genetics have altered the industry and lit a fire under other breeding outfits.